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KCA width the Consumer Will Create a Happy World. We ard witnessing rapid changes in the consumer enviroment thanks in part to globalization of the marketplace. and technological developmet which has enabled the CONSUMER market to expand from offline to online.

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ICPEN’s Call to Businesses In the Digital Economy 2018-07-26
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ICPEN’s Call to Businesses In the Digital Economy



    Today, the Internet is the number one marketplace where consumers and traders come together, doing away with national borders and boosting the digital economy. With this new economic paradigm, we are facing very new consumer problems.


    To ensure consumers’ trust and confidence in the digital economy, ICPEN* has published a joint open letter encouraging consumer-facing businesses to review their contractual terms and conditions(TCs) and marketing practices.


* ICPEN(International Consumer Protection and Enforcement Network) : a worldwide network of more than 60 consumer protection authorities


    And Korea Consumer Agency(KCA) has created visualized infographic based on the open letter in both Korean and English to widely share the information benefiting consumers and businesses.



open letter 

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